Deputies say one man is dead after his pickup truck crashed into a Metairie business early Friday morning.

According to Sheriff Joeseph Lopinto, the crash happened in the 12:58 a.m. in the 3400 block of West Esplanade Avenue. The man was conscious and in critical condition when deputies arrived at the scene.

JPSO says the man was transported to a local hospital where he later died.

“It appears that the unidentified man failed to negotiate a curve along West Esplanade Ave., causing him to leave the roadway and strike the business,” a spokesperson for the JPSO said.

Investigators will release the victim’s name at a later time after a family member has been notified.

The Jefferson Parish Coroner’s Office will determine the official cause of death.

“This was a single vehicle accident and no other individuals were injured,” JPSO said.