Adnan Alasar, a husband, father of three children and business owner, was shot and killed in one of his Subway restaurants Wednesday night.

Friends and customers say Alasar was the embodiment of the American Dream. A Syrian immigrant who built three businesses in the New Orleans area.

“He always was very proud of being an American, you know? Just like we all are,” Alasar’s long-time friend Raj Pannu said. “We are all Americans and we have come here to seek our dreams too and it really pains me when I see this kind of incident.”

Pannu added that on top of everything else, Alasar was a very giving man.

“I do remember once when I went to visit his Subway, there was a homeless guy who he gave food to and that was very nice, very touching,” Pannu said.

Alasar was fatally shot inside one of his Subway restaurants on Dec. 6 around 7: 15 p.m. According to police, an unidentified man walked into the store and pulled out a gun. The two men argued before the unidentified man fired two shots, striking Alasar.

Paramedics too Alasar to the hospital, where he was pronounced dead.

A frequent customer told Eyewitness News this is not the first time Alasar had been held up.

Another woman, who asked to remain anonymous, said she works nearby and has been robbed before as well.

“It's very upsetting and emotional because when you go through it once, you remember what happened,” she said.

Alasar was the father of three children, all younger than 12.

“He was very proud of his kids,” Pannu remembered. “He always talked about and sometimes he'd even showed me pictures.”

Subway tells us there is an account that has been set up to help the family at Whitney Bank. You can go to any branch and ask to donate to the Adnan Alasar Memorial Fund.