BRENHAM, Texas — Blue Bell Ice Cream has unveiled a new flavor that takes inspiration from the camouflage trend.
Camo ‘n Cream Ice Cream is a colorful combination of three ice cream flavors: Pistachio Almond, Milk Chocolate and cream cheese.
Introducing our newest creation Camo ‘n Cream Ice Cream! pic.twitter.com/LRxc3tlt8o— Blue Bell Ice Cream (@ILoveBlueBell) September 1, 2016
The three flavors are swirled together in a camouflage pattern, which is similar to the camouflage carton design.
“We are having a little fun with this flavor,” said Carl Breed, director of marketing for Blue Bell. “You see the camo design on everything these days, so we thought why not create an ice cream flavor that looks camouflage? The best part is these three flavors taste great together. We tried a few different combinations but chose these flavors because they complement each other so well. We think our fans will love the mixture of Pistachio Almond, Milk Chocolate and cream cheese ice cream.”
Camo ‘n Cream is available in limited quantities in the half gallon and pint sizes.
Blue Bell says additional fan favorite flavors will be released over the next several months as it continues to recover from a listeria outbreak in 2015.