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Actor Brad Pitt pitches eco-friendly rebuilding project

02:24 PM CST on Monday, December 3, 2007

Stacey Plaisance / Associated Press

Surrounded by hot pink tents representing where eco-friendly houses will soon be standing in the Lower 9th Ward of New Orleans, Brad Pitt discussed his latest effort for affordable, environmentally friendly rebuilding in the aftermath of Hurricane Katrina.

(AP Photo/Bill Haber)

Actor Brad Pitt address a news conference in the Lower 9th Ward in New Orleans, Monday, Dec. 3, 2007. Pitt is launching his latest project to build affordable, environmentally friendly homes in the area devastated by Hurricane Katrina.

Plans for Pitt's "Make It Right Project," call for 150 homes to be built in the area where levees broke, and floodwater pushed homes from their foundations.

Pitt expects new foundations to be in place by next summer. He has pledged to match $5 million worth of contributions for the project, and billionaire Steve Bing has pledged the same.

Addressing supporters of the project while his girlfriend, actress Angelina Jolie, and one of their children looked on, Pitt said pink was the chosen color for the tents because "it screams the loudest. It says people are coming back."

The Lower 9th Ward is one of the poorest sections of the city and saw some of the worst flooding in the aftermath of Katrina, which struck the Gulf Coast on Aug. 29, 2005.

Last year the actor teamed up with Global Green USA to sponsor an environmentally friendly design competition to rebuild a section of the Lower 9th Ward's Holy Cross neighborhood. Construction on that project got under way this summer.

Plans call for five single-family homes, an apartment complex and community center -- all to be built with features such as energy-saving appliances, cisterns, toilets designed for water conservation, soy-based insulation, paperless drywall and solar panels.

Plans for the "Make It Right Project" are similar, but much grander. Pitt teamed up with 13 architects, some from as far away as Europe and South Africa, on the project.

Pitt said each home will cost approximately $150,000 to build and will be built on stilts as a precaution against the threat of future flooding. Pitt said he would like to see thousands built.

And he would like his "green" building initiatives to extend beyond the Lower 9th Ward.

"We begin here, but my hope is that we can get next door to Jefferson Parish ... that we can keep growing this thing," he said.

(Copyright 2007 by The Associated Press. All Rights Reserved.)