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NEW ORLEANS -- Baton Rouge-based newspaper The Advocate is looking to fill a hole in the New Orleans market by launching its own print edition in New Orleans.
Richard Manship, president and CEO of Capital City Press, said New Orleans will get a reworked front page from The Advocate that reflects more of the city's news.
“This has to have significant news in it,” he said. “This is not just an attempt to sell more papers. We will be trying to cover the news in New Orleans.”
In the fall The Times-Picayune will scale back its print coverage to just three days a week, as it focuses on its website, NOLA.com.
Manship said that as soon as The Times-Picayune announced the changes, he knew there would be "tremendous opportunities" to step into the market.
