Eyewitness News debuts new on-air graphics look

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wwltv.com

Posted on June 25, 2014 at 12:37 PM

Updated Wednesday, Jun 25 at 12:39 PM

NEW ORLEANS – WWL-TV’s Eyewitness News is debuting a new, on-air graphic presentation starting Wednesday at noon.

The graphics look is designed to present the viewer with even more information that includes color-coding for the type of story (blue for news, green for money or business-related stories, red for sports, etc.) along with a panel detailing the list of upcoming stories. 

In the top bar of the new graphic box, you will find story information as well as the name and title of someone being interviewed. 

The second bar is the new Rundown, which is now called the Line Up.  The next three stories coming up will be shown.

The third line is where headlines, traffic information, weather, social engagement and breaking news can be found. This will primarily be used on the Morning News and during major events like hurricanes.

If the wording on the graphics seems to be cut off on the screen, or if you never see the third line, your television setting may need to be adjusted. In most cases, this is caused by the viewing option for the screen to be on a zoom or stretch setting. To put your screen in the right aspect ratio, cycle through the screen options until you see the correct full image.  Most remotes have a button that can be used to change this setting.  Check out the photo to see if your remote has one of these options. If you can't find this on your remote, you will need to enter your television menu setting to make the change there.

The new look comes after extensive research and based on viewer feedback

Here are some highlights of what we learned in the research to help design the new look: 

-Color coding various types of news - research has told us that viewers want things simplified and organized. It visually allows people to know what type of story we are doing or about to do.

-The Lineup - Integrating what is on the air with what is immediately coming up next.  Allowing the viewers to count on us to always be able to know what the upcoming three stories are.

-Balancing the right amount of graphical information on the screen at one time.  Research says viewers don't just want a word or two to name the story.  They want enough information to help them understand what the actual news is and what is the most updated information.  

 

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