NEW YORK (AP) — Starbucks Corp. already conquered the coffee market. Now it wants to mix it up with fresh juices.
The Seattle company on Friday is announcing the opening of three more Evolution Fresh Inc. juice stores, in addition to the one it opened in March in Bellevue, Wash.
Starbucks is also expanding distribution of ready-to-drink bottles of Evolution juice in supermarkets and other stores to capitalize on the rapidly growing market for premium juices.
The move is Starbucks' latest push to move beyond its ubiquitous cafes at a time when the company is facing growing competition from fast food chains that serve specialty coffees.
An Evolution store will open Friday in downtown Seattle. A second Seattle location and a San Francisco location are set to open this fall.