Dr Pepper orders sugar for 125th anniversary

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Associated Press

Posted on July 2, 2010 at 9:01 AM

NEW YORK (AP) — Dr Pepper is prescribing some sugar — real sugar — this summer in honor of its 125th anniversary.

The soda is rolling out Dr Pepper made with sugar instead of high fructose corn syrup this weekend. It's another move by a major soft drink maker to switch the sweeteners, but only for a limited time.

Cans and bottles will feature old logos. They'll be sold until early September.

Last summer, rival PepsiCo sold real sugar versions of Pepsi and Mountain Dew. Pepsi Throwback returned for a brief time last winter.

Analysts say these drinks help test the market, because some people worry about the health effects of high fructose corn syrup. The industry switched to it in the 1970s as a cheaper alternative to sugar.

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