Bywater art studio receives All-Star makeover from NIKE

Nike has partnered with New Orleans artist Brandan "Bmike" Odums to transform the artist's Bywater studio into an interactive basketball-themed space. Video by Mario Soriano (Victory Creative)

Nike has partnered with New Orleans artist Brandan “Bmike” Odums to bring its recently launched campaign EQUALITY to life by transforming the artist’s studio into Studio Be for EQUALITY, an interactive basketball-themed space with a focus on community and bringing people together. Artwork throughout the space was created by Bmike and highlights local community influencers and organizations. If we can be equals in sport, we can be equals everywhere.

Bmike is a visual artist and filmmaker who uses these chosen mediums to tell stories and make statements that transform the minds of viewers as well as the spaces in which his work appears.

The space will be open to consumers starting today from 12:30 - 8 p.m.  and on Friday from 12:30 - 10 p.m. and Saturday from 10 a.m. - 2:30 p.m. and 5 - 11 p.m.

 

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