New Orleans native Tod Smith named WWL-TV general manager

New Orleans native Tod Smith named WWL-TV general manager

New Orleans native Tod Smith named WWL-TV general manager

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wwltv.com

Posted on June 13, 2012 at 1:32 PM

Updated Saturday, Oct 12 at 12:53 AM

NEW ORLEANS New Orleans native Tod Smith has been named president and general manager of WWL-TV, as well as its properties WUPL-TV, NewsWatch 15 and WWLTV.com, station management has announced.

Smith replaces Bud Brown, who recently announced his decision to retire after 7 years at Channel 4.

It is a homecoming for Smith, who began his broadcasting career at WWL before going on to hold the position of general manager at WWL’s sister stations in Norfolk and Tucson, also owned and operated by Belo.

Smith was met with applause almost the minute he walked into a staff meeting in the WWL-TV studios, where he literally began his broadcasting career as a production assistant.

“The opportunity to come back home - professionally and personally - is one that I'm excited to have,” Smith said.

“I'm honored and humbled to work with a team that understands the responsibility that comes with serving our communities and we will continue to earn their trust everyday.  There's a spirit in this community and it fills this station as well. I'm proud to have a chance to serve them both.”

Smith is a graduate of St. Augustine High School and holds a Bachelor of Business Administration in Management from Loyola University.  He joined WWL-TV in 1980, and worked in various roles in production, engineering and sales, before being named a marketing executive in 1993.  He was promoted to research director in 1995 and later became local sales manager.

Smith also enjoyed a career with Shell Oil and, after leaving WWL, held a position as vice president and media director with Peter A. Mayer Advertising.

He has served as general manager of WVEC-TV in Norfolk since 2009.  He is married with one child.

Smith will begin work at WWL next month.

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