Close Dove apologizes for Facebook soap ad that many call racist Associated Press , WWLTV 7:17 PM. CDT October 08, 2017 CONNECT TWEET LINKEDIN GOOGLE+ PINTEREST NEW YORK (AP) - Dove is facing heat for a body wash ad showing a black woman taking off her shirt to reveal a white woman, with many social media users calling it racist. The company said Saturday it regrets the offense caused by the ad. It says it "missed the mark in representing women of color thoughtfully." It has removed the post from its Facebook page. An image we recently posted on Facebook missed the mark in representing women of color thoughtfully. We deeply regret the offense it caused.— Dove (@Dove) October 7, 2017 The ad was a gif showing a black woman taking off her brown shirt to reveal a white woman, who then took off her lighter-colored shirt, revealing a woman of color in a slightly darker shirt. Circulating broadly online is a group of four images from the ad showing only the black woman turning into the white woman. Dove is owned by British-Dutch company Unilever. © 2017 Associated Press CONNECT TWEET LINKEDIN GOOGLE+ PINTEREST JOIN THE CONVERSATION To find out more about Facebook commenting please read the Conversation Guidelines and FAQs Leave a Comment TRENDING VIDEOS Two suspects arrested for three armed carjackings in Metairie Tropical Video Update 6/17 JPSO: Family carjacked at gunpoint outside Lakeside Mall, suspects arrested after chase Hospital update on Steve Scalise's condition What is House Majority Whip? And how does Rep. Scalise's role impact Louisiana? Shooter used powerful military surplus rifle in Alexandria Tropical Video Forecast 6/18 How to protect your pup from spread of dog flu Scanner audio of the moment the escaped Georgia inmates were captured City refunds hundreds of traffic camera tickets after Eyewitness investigation More Stories Slain NOPD officer remembered as someone loved by all Oct 18, 2017, 10:13 p.m. Addiction specialist discusses opioid epidemic… Oct 18, 2017, 10:40 p.m. Verify: Tax increase headed for St. Tammany? Oct 18, 2017, 10:41 p.m.