Saints courting sponsors for 'Dome naming rights

Saints courting sponsors for 'Dome naming rights

Saints courting sponsors for 'Dome naming rights

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wwltv.com

Posted on September 22, 2011 at 10:00 PM

Updated Friday, Sep 23 at 8:56 AM

WWLTV.com

NEW ORLEANS -- Does the Superdome finally have a named sponsor?

A photo, shown above, was sent to WWLTV employees by an eyewitness, and you can clearly see the words "Mercedes-Benz Superdome."

Several other eyewitnesses, including the person who submitted the picture, said the banner was only visible for a short time before crews rolled it back up.

Thursday night, Saints Vice President of Communications Greg Bensel confirmed the banner, saying the team has been pitching the naming-rights idea to several different companies.

Bensel said they have been placing different brands on banners and then taking pictures of them to show potential companies what the ‘Dome would look like with their logo on it.

The Saints signed a lease extension with the state in April 2009 that keeps the team in town through the 2025 season. Under the new terms, the Saints keep 100 percent of the naming rights revenue.

 

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