It's a mad dash to put the finishing touches on what will be the culmination of March Madness.
From the CBD, to the riverfront, to the convention center -- the NCAA Final Four is making its presence known.
"Everybody's just pretty much getting set up at this point, and getting ready," said Risa Hall, Asst. Director of the N.O. Organizing Committee for the Final Four.
Hall said more than a year of planning is now being put to the test, as crews are transforming the convention center into Bracket Town -- a massive interactive playground for basketball fans of all ages.
Wednesday, work was also well underway at Woldenberg Park... where a stage is being built for a jam-packed concert series.
There will be three days of free shows – including headliners Kiss (Friday), the Black Keys (Saturday) and Jimmy Buffett (Sunday).
"That's really what we want fans to realize, especially local fans -- there's so much more to do outside of the basketball. If you don't have tickets to the games, it's no problem," Hall said.
But, the main event takes place here at the Superdome, of course.
Officials expect tens of thousands of fans from all four universities – Kansas, Ohio State, Louisville and Kentucky -- to converge on the city and watch their teams battle for a national title.
Across the CBD, the welcoming signs and banners are already prominently displayed.
For many businesses, it's an exciting time.
At Ditcharo's, a restaurant and bar on Carondelet, they're stocked and ready – and expecting large crowds.
Their success is closely tied to what goes on at the arena and the dome.
"It makes us. The 10 to 12 Saints games a year and these special events make the year," said co-owner Dan Flynn.