Sunday’s game between the Seahawks and Saints went the entire first quarter without a commercial. It’s the second time in three weeks a Seahawks game has gone all or nearly all of the first stanza without trying to earn the almighty ad dollar.
While the NFL hasn’t spoken up about why this happened, there’s an obvious suspect. Overall NFL ratings are down this season and the league is trying to figure out a solution. So the possible strategy? Keep the action going and don't give viewers an excuse to change the channel.
The Seattle market hasn't been able to totally buck the trend. Although ratings for Seahawks games specifically are up over last year, NFL ratings as a whole in the Seattle market are down. That's what makes the move Sunday somewhat peculiar. People in Seattle are already watching Seahawks games. So perhaps the move was more aimed at the New Orleans market or any other non-NFL market that may have been seeing that game.
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