There are said to be 5,200 credentialed media in town and seemingly every one of them is at the Media Day at the Superdome.
In addition, fans can pay a fee and watch people being interviewed - hmmm.
Any way the annual event usually produces memorable, if not informative, questions and answers. Sometimes members of the media get more attention than some of the athletes.
Early reports say former great Randy Moss and former starting quarterback Alex Smith are receiving a lot of attention, along, with, of course, Colin Kaepernick and Jim Harbaugh.
There's a short break after the Niners are done and then the Ravens will be ushered in. Linebacker Ray Lewis will probably get the lion's share of the attention.