Scott Satchfield / Eyewitness News
NEW ORLEANS -- Monday, the NBA needed something like a Chris Paul buzzer beater to avoid the cancellation of two weeks of regular season games.
The league's players and owners threw up a brick.
More than seven hours of talks broke down without a deal and NBA Commissioner David Stern made the announcement many feared.
Now, people across the metro area are bracing for losses folks like Joe Ricca.
Ricca's business is ice, and when the Hornets are playing home games, he sells lots of it.
'Trucks like this, this is loaded with 10 palates, if they got a home game at the arena, this ice will be distributed and this truck will come back empty,' he said, while showing us a delivery vehicle filled with 20,000 pounds of his product.
Ricca sells ice to vendors inside the New Orleans Arena, but the impact on his business stretches beyond the Hive's walls, as bars and restaurants downtown need more of his product during home games.
'It brings people downtown, the local businesses all around, either in the arena or outside the arena, they'll call and you just see a spike in sales,' he said.'Absolutely.'
Earlier Monday, when there was still hope a deal could be reached, Gov. Bobby Jindal weighed in on the situation.
'There will be many people who will be impacted if the NBA season doesn't start on time or if it doesn't start very quickly,' Jindal said.
That includes businesses like The District, a bar downtown that enjoys a boost before and after Hornets games, especially in the midweek.
'It 100 percent brings us as much business as possible on those off nights, you know, any night,' said bar manager Rory Gonlag.
Monday night, the Hornets' officials website reflected the reality of the situation, as the Nov. 2 home opener against the Chicago Bulls and several other games were erased.
Now, the schedule shows a Nov. 16 matchup with the Houston Rockets at the New Orleans Arena to kick things off.
But with Stern saying there is still a 'gulf' between the players and owners, that too seems to be very much up in the air.