If you don't want to get 'malled' this holiday season, Magazine Street in New Orleans is a good place to whittle down your gift list. Black Friday was relatively stress free along city's premier shopping corridor.
Judging from the number of bags in hand for some shoppers, cash registers were ringing up and down MagazineStreet.
'We're real hopeful that this holiday season will be a good one for us,' said Magazine Merchants Association President Sam Farnet.
A recent spate of robberies and other crimes just off of Magazine Street is cause for concern for some shoppers. But shoppers told Eyewitness News, safety is not a problem here, as long as you take some basic precautions.
'At night, you know I still feel relatively safe,' said Ashley Hoover. 'I just make sure I'm aware of my surroundings. Other than that, I just make sure that I know where I'm at and where I'm going.'
'If you have to park to far from the street, you probably have to be a little careful,' said Freddie Flynn. 'But in this block things are always good and safe and they're lots of people around.'
As a potential deterrent to crime a number of Magazine Street merchants have banded together with a network of security cameras capable of catching a criminal in the act.
'We have been very successful in identifying perpetrators of crimes,' said Farnet.
New Orleans Police Superintendent Ronal Serpas says there will be stepped up patrols along Magazine Street during this busy shopping season.
'(Sixth District) Commander Bardy and (Second District) Commander Noel who basically have that entire piece of Magazine that's become such a shopping mecca, have extra officers on overtime that they will be using during the holiday season to have a more visible police presence,' said Serpas.
Chief Serpas says there will also be plain clothes officers helping to secure Magazine Street.