METAIRIE, La. -- Stores like Toys R Us opened their doors earlier than ever before, starting at 8 p.m. Thanksgiving night. And hours before, hundreds were already in line.
While many Americans celebrate Thanksgiving with their families, these shoppers are here for the deals.
Rebecca Ventura and her family were at the head of this long Toys R Us line. just look at the t-shirts.
'I live for this,' Ventura said. 'I feel like I train for this all year.'
Down the road at Sears, Jordan Cisco had been waiting since 8 p.m. Wednesday, a full 24 hours before the doors opened.
'Personally I don't mind it,' Cisco said. 'My family pushed Thanksgiving back to Friday, so we have Black Thursday in a sense and we have Thanksgiving on Friday.'
It's a change in tradition for those lured by price cuts in an uncertain economy. Shoppers like Wesley Heath ate Thanksgiving dinner in line.
'They say we're crazy for being out here, but I say they're crazy to pay any other time of the year,' he said. 'They better catch the deals now.'
Still, Heath admitted he's not fond of the early door busters.
'When it opens up early it kind of takes a little bit away from the Thanksgiving atmosphere,' he said.
But after hours of anticipation, those in line when the doors open say they're willing to do whatever it takes to fill their carts and snag a good deal.
'It's fun, it's really the thrill of the chase more than anything else,' Ventura said.