Jefferson Graham | USATODAY
VENICE BEACH, Calif. In less than two weeks Apple is expected to unveil the latest iteration of the iPhone, and consumers have a long laundry list of what they'd like to see in the latest version.
In a survey of 1,000 iPhone owners, retailer uSell found the number one improvement desired deals with power.
'I really need a better battery,' says Suzanne Monsen, visiting from Norway. 'I have to charge it once or twice a day.'
Caitlin MacMillan, on holiday from Australia, says the battery on her iPhone 4s lasts but three hours a day. 'The whole day would be nice.'
In the uSell survey, 37% chose improved battery. Other improvements folks want to see:
No. 2: Bigger screen (19.2%). Apple is expected to make folks happy with a bigger, 4.7 inch model up from 4 inches for the iPhone 5s. Rival Galaxy models from Samsung top 5 inches.
No. 3: Better camera (11%).
No. 4: Better phone reception (11%).
No. 5: More storage (10%).
When it comes to most desired new features for the iPhone, the majority of consumers said they wanted the seemingly impossible: an unbreakable, un-scratchable screen.
This was the choice of some 45.5% of respondents.
Apple enthusiast sites say the company may have come closer to solving the issue, with sapphire glass replacing the Gorilla glass of previous iPhones.
'That would save me a lot of money,' says MacMillan.
Apple is expected to unveil the new iPhone on Sept. 9, and have the model in stores by the end of the month. It's also expected to bring out new iPads and a new digital smart watch in the fall as well.
Analyst Amit Daryanani of RBC Capital Markets projects opening weekend sales of 10 million units, which would trump the 9 million sold for the first weekend of the iPhone 5s and 5c in 2013.