METAIRIE, La. Walk through Lakeside Mall this week, and you may think it's already Black Friday.
Many stores have had deep discounts throughout the week, and for the first time here, some of the biggest sales at the mall are starting on Thanksgiving.
'Over the years there's been a big push to get the consumer in the doors earlier,' said Tricia Phillpott, Lakeside Mall assistant general manager.
Over 30 stores at Lakeside are following a national trend and opening earlier than ever, at 8 p.m. Thanksgiving.
But some believe that's just too early.
'I think that people are not giving themselves a chance to celebrate the holiday of Thanksgiving,' said shopper Viola Mixon.
'I think Thanksgiving should be about being thankful for what we have and spending it with family, and the store shouldn't be open,' said shopper Carrie Carlson.
'I know stores are trying to stimulate the economy and make money, and once one store does it, all the other stores are going to try to follow suit. But I do think about the employees, and their families, and some who want to be home for the holiday,' said shopper Curtis Johnson.
There's even a Facebook page called 'Boycott Black Thursday,' encouraging people not to shop on Thanksgiving. By 5:30 p.m. Wednesday, it had over 6500 'likes'
Some national chains, like Academy Sports, are keeping the tradition of staying closed on Thanksgiving so workers can spend the holiday with their families.
'It's something I think Academy as a company has put a lot of effort into, making sure we still have that personal time at home,' said store manager Marvin Ferguson.
But with six fewer shopping days between Thanksgiving and Christmas this year, some store managers say opening Thursday is just more convenient for customers.
'That will give our customers, they don't have to fight the crowds, they can start shopping from 8 o'clock on,' said Robert Martinez, manager of Zales in Lakeside.
Other stores opening on Thanksgiving include:
Best Buy Stores - Open at 6 p.m. on Thanksgiving until 10 p.m. on Friday.
J.C. Penney - Open at 8 p.m. on Thanksgiving until 9 p.m. on Friday.
Kohl's - Open at 8 p.m. on Thanksgiving until midnight on Saturday.
Macy's - Open at 8 p.m. on Thanksgiving until about 10 p.m. on Friday at most stores
Sears - Open at 8 p.m. on Thanksgiving until 10 p.m. on Friday.
Kmart - Open at 6 a.m. on Thanksgiving until 11 p.m. on Friday.
Staples - Open at 8 p.m. until midnight on Friday. Reopen at 6 a.m. until 9 p.m. on Friday.
Target - Open at 8 p.m. on Thanksgiving until 11 p.m. on Friday.
Toys R Us - Open at 5 p.m. on Thanksgiving until 10 p.m. on Friday.
Wal-Mart - Open 24 hours at most stores.