NEWORLEANS-- The Ice Bucket Challenge is flooding social media sights to raise awareness and cash for awareness for Amyotrophic lateral sclerosis, also known as ALS or Lou Gehrig's disease.
Celebrities and people you may know are hopping on board. But, is the viral craze really doing good?
Eyewitness New asked local and national ALS organizations, and they say yes.
'Its really, really made a difference locally and the people that we're trying to help, and obviously on the national level with millions of dollars coming in,' said Tom Capella with Team Gleason.
If you've logged onto Facebook, Twitter or Instagram lately, seeing people douse themselves with ice water is hard to ignore.
Celebrities and athletes like Drew Brees added their special touch. Even Gov. Bobby Jindal is joining the cause.
'I want to thank Drew Brees for challenging me to take the ALS Ice Bucket Challenge,' Jindal said on a YouTube clip posted on his Facebook page.
Thousands are taking the ice-cold challenge to help raise awareness and money for ALS.
The campaign started with with Pete Frates and his family. Once captain of Boston College's baseball team, the 29-year-old is unable to speak today and is confined to a wheelchair because of ALS.
'We never would have ever thought that something that would have stayed within the family and friends would go viral. Now we're in the middle of this storm and its exciting,' said John Frates, Pete's father.
The storm is catching on complete with a rainbow. The national ALS Association says in a two-week period the organization and its chapters have received $5.7 million in donations, breaking records.
Team Gleason was started by former Saints player Steve Gleason, who is also battling the disease. Team Gleason has seen an uptick in support that will benefit both ALS patients and research.
'Locally we know from Team Gleason our donations have doubled in the last two or three weeks since the ALS ice bucket challenge has blown up,' said Capella.
Gleason, of course, accepted the frigid challenge in his birthday suit, joining the masses willing to clench their teeth and for a worthy chill.
Eyewitness New reporter Tania Dall took the challenge passing it on to the WWL-TV News night team. If you'd like to support the cause visit teamgleason.org.