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Not so fast: Target not opening in New Orleans

It seems the deal is not happening after all.
Credit: Scott Olson/Getty Images
A sign hangs outside a Target store on November 16, 2016 in Chicago, Illinois.

NEW ORLEANS — New Orleans East was finally getting a Target – yes, the cult-favorite department store – and it would be its first location in Orleans Parish.

Mayor LaToya Cantrell had announced the deal during a community meeting Monday night, according to our partners at NOLA.com.

However, it seems that is not the case, according to NOLA.com

“We continuously explore possible locations for new stores, including in the New Orleans area, but we don’t have any new-store news to share at this time,” a spokesperson for Target said.

This comes after many residents of New Orleans East have called for more retail stores and amenities in the area. New Orleans East is home to 20% of the city's population.

The new Target would replace the former Lowe’s store that closed in 2019 near Read Boulevard and I-10. The 14-acre site is near where the former Lake Forest Plaza Mall and Grand Theater stood before Hurricane Katrina severely damaged the buildings.

Cantrell said that this deal had been in the works for over a year, according to the report.

Mayor Cantrell’s spokesperson, Melissa Newell said "this acquisition is in its early stages and has just gone under contract.”

A spokesperson for Target told NOLA.com that the retailer "had not closed any sales in New Orleans," but said they might consider opening a store in New Orleans.

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