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Bud Light Super Bowl commercial throws serious shade at Miller, Coors Light

Bud Light made fun of their fellow crafters for using corn syrup in their products.

Bud Light brought their A-game for its Super Bowl commercial this year, leaning once again on medieval characters made famous last year for their line, “Dilly, dilly!”

The commercial focused on a shipment of corn syrup that was mistakenly brought to the Bud Light castle. The king said that the delivery must have been meant for the beer company's competitor Miller Lite, as Bud Light claims it doesn't use corn syrup when it brews.

And so, the quest begins!

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The king and his servants roll the giant barrel of corn syrup through the kingdom's treacherous mountains, forests and sea monster-filled waters until they reach the castle of Miller Lite.

Unfortunately for them, Miller Lite has already received its shipment of corn syrup. The medieval servant at the Miller Lite castle suggests they take the barrel of corn syrup to Coors Light, as they also use corn syrup.

And so, the quest continues through the valleys, forests and mountains until the people of Bud Light reach the kingdom of Coors Light – and alas, it is their barrel of corn syrup.

The Bud Light commercial ends with a quick quip from the Coors Light gatekeeper who says, “To be clear, we brew Coors Light with corn syrup!”

The company touched a nerve with its corn syrup-themed attacks ads. 

The ads earned a rebuke from the National Corn Growers Association. The group tweeted that America's corn farmers were "disappointed" in Bud Light. It also thanked Miller Lite and Coors Light for "supporting our industry."

MillerCoors also hit back with a tweet clarifying none of its products use high-fructose corn syrup. It claimed that many Anheuser-Busch products do.

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