NEW ORLEANS — Award-winning country music star Eric Church will headline the second annual Sugar Bowl Country Kickoff at the Caesars Superdome.
The music and entertainment event celebrates the start of the 2024 college football season.
The concert will be held on August 31. Thomas Rhett, Jon Pardi, and Ashley McBryde will also perform.
ASM Global says, "The Sugar Bowl Country Kickoff is sure to be one of the most-anticipated country music events of the year as it continues to establish itself as a must-see highlight of Labor Day weekend in New Orleans."
Last year, Garth Brooks, Lainey Wilson, and the Nitty Gritty Dirt Band performed at the inaugural Sugar Bowl Country Kickoff.
“The first-ever Sugar Bowl Country Kickoff was a tremendous success and featured one of the largest concert crowds in Superdome history,” said Jeff Hundley, the CEO of the Allstate Sugar Bowl. “We’re thrilled this year to welcome four outstanding country music artists to New Orleans for the second annual event. It should be a great show and, given the stature of these artists, will be a nice shot in the arm for the tourism economy.”
Tickets for this year's event go on sale Thursday, April 25, at 10 a.m. via Ticketmaster.com.
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